SAY HELLO TO BASKET DATA: YOYO’S SECRET SAUCE

Understand who is buying what and when. Use it to drive a better customer experience.

SAY HELLO TO BASKET DATA: YOYO’S SECRET SAUCE

Understand who is buying what and when. Use it to drive a better customer experience.

Basket data is the Rolls-Royce of behavioural data

Yoyo’s unique API captures basket data at the point of sale. We then match to customers via our loyalty schemes.

In simple terms, this means our partners get the Rolls-Royce of behavioural data. Not what a customer once looked at, accidentally clicked on or were half-interested in. Our partners get visibility of the exact items purchased, when and by whom.

This data acts as the fuel that powers Yoyo’s customer engagement suite, delivering meaningful insights and customer experiences that are hyper-personalised, hyper-relevant and most importantly, best-in-class when it comes to experience and effectiveness.

This level of data, coupled with our delightful core customer experience, has helped usher in a new era in CRM data and customer engagement.

In-Store Experience,
Loyalty & CRM Has Changed

The Bad Old Days

Bad for customers & cashiers:

Separate payment, loyalty and receipt elements to the transaction.

Bad for CRM database adoption:

Minimal loyalty touchpoints, clunky loyalty onboarding.

Bad for data insight:

Lots of data, little insight.

Bad for CRM marketing:

Basic personalisation (first name) and low engagement channels (email).

Bad for influence & brand love:

Low customer engagement, low customer perception.

The Yoyo Era

Great for Customers & Cashiers:

Customers pay, collect loyalty and receive digital receipts in one quick scan.

Great for CRM database adoption:

Omnichannel use, effortless loyalty onboarding and use.

Great for data insight:

Know who’s buying what and when.

Great for CRM marketing:

Highly relevant, mobile-led comms that delight customers.

Great for influence & brand love:

Happy, engaged, loyal customers.

Unlock more data with every transaction

Traditional Payment Methods

Yoyo Powered Payments