Are you a Retail Dinosaur?

Take our 60 Second Retail Health Check.

  • Find out if you're delivering the most advanced in-store retail experiences for your customers and see how you rank against other retailers.
  • Yoyo is helping some of the world’s biggest retailers and caterers measurably boost customer experience, footfall and revenue.
1.

First things first, do you run a loyalty programme?

That's Great!

90% of UK adults say they’re part of a loyalty programme. It’s great to know you’re meeting expectations and keeping your customers happy.*

You're Missing Out

90% of UK adults say they’re part of a loyalty programme, but only 15% of retailers currently offer one.*

Really?

90% of UK adults say they’re part of a loyalty programme, but only 15% of retailers currently offer one.*

2.

Do you know how frequently your customers visit your outlet(s)?

That's Good!

80% of a business’ future revenue will come from just 20% of their existing customers.* It’s vital to know whether your customers’ experience has led to a return visit!

Oh No!

Did you know that 80% of a business’ future revenue will come from just 20% of their existing customers.* It’s vital to know whether your customers’ experience has led to a return visit!

Really?

It’s important that you do! Research shows that 80% of a business’ future revenue will come from just 20% of their existing customers.* It’s vital to know whether your customers’ experience has led to a return visit!

3.

Do you know the value of your most loyal customers?


Nice One!

Your best customers drive a massive share of your revenue and this data can determine how you target campaign activity! 


That's Bad

This is important! Your best customers drive a massive share of your revenue and this data can determine how you target campaign activity! 


Really?

This is important! Your best customers drive a massive share of your revenue and this data can determine how you target campaign activity! 


4.

Do you know enough about your customers to run personalised marketing campaigns?

Excellent!

You’re on to a big winner here! 78% of consumers say they will only engage with offers if they have been personalised to their previous engagement with a brand.* 


No Way!

Personalisation is everything these days! 78% of consumers say they will only engage with offers if they have been personalised to their previous engagement with a brand.*

Don't Worry!

Find out how your campaigns currently work! 78% of consumers say they will only engage with offers if they have been personalised to their previous engagement with a brand.*

5.

Are you able to trigger instant comms based on your customers’ purchasing behaviour?

Impressive!

Well-timed personalised notifications about deals, rewards and offers adds to a seamless customer experience and the engagement rates are huge! 
 


Pity!

The engagement rates are huge! Well timed personalised notifications about deals, rewards and offers also adds to a seamless customer experience. 


Look Into It!

The engagement rates are huge! Well timed personalised notifications about deals, rewards and offers adds to a seamless customer experience.

6.

Are you able to surprise your customers with rewards on special occasions?

You're A Clever Marketeer!

Sales went up a massive 50% when Caffè Nero surprised customers with prize-filled Christmas Crackers through their Yoyo-powered app.*

Seriously?

You don’t even send them anything on their birthday? Sales went up a massive 50% when Caffè Nero surprised customers with prize-filled Christmas Crackers through their Yoyo-powered app.*

Hmm!

You don’t even send them anything on their birthday? Sales went up a massive 50% when Caffè Nero surprised customers with prize-filled Christmas Crackers through their Yoyo-powered app.*

7.

Do you have a referral strategy in place to attract new customers?

Great!

We’ve found customers referred by friends are 4X more likely to go on to transact with a retailer compared to those acquired through other means!*


You're Losing Out!

There’s a big opportunity here! We’ve found customers referred by friends are 4X more likely to go on to transact with a retailer compared to those acquired through other means!*


Hmm!

If you haven't, there’s a big opportunity here! We’ve found customers referred by friends are 4X more likely to go on to transact with a retailer compared to those acquired through other means!*


8.

What about customers who have slipped away? Do you have a strategy in place to win them back?

Good Stuff!

The average business loses between 20 and 40 percent of its customers every year* - that’s a lot of revenue! 


Hmm!

The average business loses between 20 and 40 percent of its customers every year* - that’s a lot of revenue! 


Ok, But

Did you know the average business loses between 20 and 40 percent of its customers every year* - that’s a lot of revenue! 


9.

Finally, do you think your current in-store customer experience is meeting expectations?

Excellent!

We ran a survey with YouGov, asking consumers what they wanted their customer experience to look like. You’ve likely ticked these: 


  • 69% said they wanted personalised deals/discounts tailored to their past purchases
  • 49% said the ability to skip queues was a must
  • 38% wanted digital itemised receipts

Hmm!

This might help - we ran a survey with YouGov asking consumers what they wanted their in-store customer experience to look like. Here's three highlights:

  • 69% said they wanted personalised deals/discounts tailored to their past purchases
  • 49% said the ability to skip queues was a must
  • 38% wanted digital itemised receipts

No Problem!

This might help - we ran a survey with YouGov asking consumers what they wanted their in-store customer experience to look like. Here's three highlights:

  • 69% said they wanted personalised deals/discounts tailored to their past purchases
  • 49% said the ability to skip queues was a must
  • 38% wanted digital itemised receipts

Super

0%

Go

Did You Know?

  • Half of 18-34 year olds say retail loyalty schemes make them a more loyal customer.**
  • * Source: IRUK Top500 Brand Engagement Performance Dimension Report
    ** Source: YouGov

Did You Know?

  • Half of 18-34 year olds say retail loyalty schemes make them a more loyal customer.**
  • * Source: IRUK Top500 Brand Engagement Performance Dimension Report
    ** Source: YouGov

Did You Know?

  • Half of 18-34 year olds say retail loyalty schemes make them a more loyal customer.**
  • * Source: IRUK Top500 Brand Engagement Performance Dimension Report
    ** Source: YouGov

Did You Know?

  • 80% of customers who made a transaction through our payment and loyalty app went on to making another within 30 days.
  • *Source: Gartner Group

Did You Know?

  • 80% of customers who made a transaction through our payment and loyalty app went on to making another within 30 days.
  • *Source: Gartner Group

Did You Know?

  • 80% of customers who made a transaction through our payment and loyalty app went on to making another within 30 days.
  • *Source: Gartner Group

Did You Know?

  • Yoyo data found that the top 10% of coffee shop customers in the UK account for 46% of coffee purchases!*

  • *Source: Yoyo’s High Street Coffee Consumption Tracker – Q2 2018

Did You Know?

  • Yoyo data found that the top 10% of coffee shop customers in the UK account for 46% of coffee purchases!*

  • *Source: Yoyo’s High Street Coffee Consumption Tracker – Q2 2018

Did You Know?

  • Yoyo data found that the top 10% of coffee shop customers in the UK account for 46% of coffee purchases!*

  • *Source: Yoyo’s High Street Coffee Consumption Tracker – Q2 2018

Did You Know?

  • Yoyo matches customer payment and basket data at the point-of-sale, which unlocks a whole new level of personalised experiences for in-store customers.
  • *Source: Marketo

Did You Know?

  • Yoyo matches customer payment and basket data at the point-of-sale, which unlocks a whole new level of personalised experiences for in-store customers.
  • *Source: Marketo

Did You Know?

  • Yoyo matches customer payment and basket data at the point-of-sale, which unlocks a whole new level of personalised experiences for in-store customers.
  • *Source: Marketo

Did You Know?

  • The average time for a consumer to engage with a marketing campaign delivered by push notifications is just 15 minutes.
  • The same campaign delivered via email can take as long as six and a half hours for a customer to engage.*
  • *Source: ZipStripe

Did You Know?

  • The average time for a consumer to engage with a marketing campaign delivered by push notifications is just 15 minutes.
  • The same campaign delivered via email can take as long as six and a half hours for a customer to engage.*
  • *Source: ZipStripe

Did You Know?

  • The average time for a consumer to engage with a marketing campaign delivered by push notifications is just 15 minutes.
  • The same campaign delivered via email can take as long as six and a half hours for a customer to engage.*
  • *Source: ZipStripe

Did You Know?

  • Retailers can use combined payment and basket data to send bonus points, offers and personalised rewards on special occaisons.
  • The campaign possibilities are endless. You could even celebrate their first purchase anniversary.
  • *Source: Caffè Nero

Did You Know?

  • Retailers can use combined payment and basket data to send bonus points, offers and personalised rewards on special occaisons.
  • *Source: Caffè Nero

Did You Know?

  • Retailers can use combined payment and basket data to send bonus points, offers and personalised rewards on special occaisons.
  • *Source: Caffè Nero

Did You Know?

  • App-led referral campaigns are a great way to reward your customers! Yoyo’s partners reward a free item to existing customers, as well as the friend they refer, significantly boosting customer acquisition.
  • *Source: Yoyo

Did You Know?

  • App-led referral campaigns are a great way to reward your customers! Yoyo’s partners reward a free item to existing customers, as well as the friend they refer, significantly boosting customer acquisition.
  • *Source: Yoyo

Did You Know?

  • App-led referral campaigns are a great way to reward your customers! Yoyo’s partners reward a free item to existing customers, as well as the friend they refer, significantly boosting customer acquisition.
  • *Source: Yoyo

Key Points

  • Think about an automated campaign that reaches out to a customer who hasn’t transacted with you for a while.
  • Send them an automated message along with an in-app voucher saying: “We miss you! We’d love to see you again so you can have a free sandwich on us!”
  • *Source: Customer Winback: How to Recapture Lost Customers – And Keep Them Loyal

Next Steps

  • Think about an automated campaign that reaches out to a customer who hasn’t transacted with you for a while.
  • Send them an automated message along with an in-app voucher saying: “We miss you! We’d love to see you again so you can have a free sandwich on us!”
  • *Source: Customer Winback: How to Recapture Lost Customers – And Keep Them Loyal

Next Steps

  • Think about an automated campaign that reaches out to a customer who hasn’t transacted with you for a while.
  • Send them an automated message along with an in-app voucher saying: “We miss you! We’d love to see you again so you can have a free sandwich on us!”
  • *Source: Customer Winback: How to Recapture Lost Customers – And Keep Them Loyal

Did You Know?

  • We’re very proud to say that Yoyo provides our retail partners with all of the features mentioned in this Health Check and so much more.

Did You Know?

  • We’re very proud to say that Yoyo provides our retail partners with all of the features mentioned in this Health Check and so much more.

Did You Know?

  • We’re very proud to say that Yoyo provides our retail partners with all of the features mentioned in this Health Check and so much more.

Next Steps?